Bridgestone Potenza Sports Tyres
Racing-inspired performance
POTENZA responds to the persistence of drivers who always aim for the top in the motorsports world and pursue the outermost limits of speed allowed by its technology.
POTENZA meets the challenge of evolving the driving experience as well as realizing the greatest performance of today.
POTENZA captures the passion of all drivers in the world who continually strive to improve their driving skills.
POTENZA is committed to catering to the demands of all people who love driving.
POTENZA S001
Potenza
Driven to Perfection
Redefine the limits of power and control with the all-new Bridgestone Potenza S001. Formula 1? precision meets superior traction and manoeuvrability in Bridgestone?s latest ultra-high performance tyre.

Developed and tested in motorsport?s toughest arena, the Bridgestone Potenza S001 lets you unleash the full potential of your high-performance vehicle with guaranteed comfort and safety. Rediscover the passion of driving with Bridgestone.

Advanced asymmetric tread pattern for outstanding sports performance in wet and dry conditions
Super slant grooves for rapid evacuation of water and high traction stability on wet surfaces
High-grip shoulder blocks for optimum road holding, high braking force and maximum cornering grip